Expert article
Modifier 05 April 2021
by Javier Leiva, UIA Expert

Building a community. A survey on EV drivers about AirQon

(Source: facebook.com/airqon)
A crowd-powered energy solution like AIRQON is inextricably linked to the community. It does not matter how sophisticated it may be technically. If the solution is not able to engage active and participating users —like electric car owners, festival organizers, etc.—, this solution will hardly take advantage of its full potential.
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To do this effectively, a fundamental action is to know –in the best way possible– the type of EV users that can potentially collaborate. Because sometimes, when designing products and services oriented to end users, it is likely to make the mistake of assuming too much about what they are expecting, their concerns, their priorities, etc. In this way, listening to enthusiasts can provide information that is just as useful as that obtained by listening to those who are less familiar with these applications. And of course, new ideas, until then probably unnoticed, can always emerge.

Nissan eNV200 powering a food event (Source: facebook.com/airqon)

 

Faraday Keys is a partner of the consortium of AIRQON with extensive experience in implementing electric mobility and renewable energies. They help companies develop business models based on innovation and growing new markets. Consequently, they have a proper background to lead the important task of mapping considerations of EV drivers to participate or not in AirQon. As part of this research, a user panel has been interviewed, formed by 21 people –17 men and 4 women– with an age between 27 and 58.

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“The importance of all this is to create a community. Thanks to this research, we continue learning about the interests, preferences and opinions of characteristic EV users that can tell us about what new potential users may like, as well as how we should better address them.”

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“Users significantly value having flexibility: what if a family member is in the hospital and I have to leave a concert? Or what if I don't like the event and I prefer to leave earlier?”

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“A platform can bring EV drivers and event organizers in contact. It can be used to calculate energy needs, inform about the existence of events hitherto unnoticed by some potential participants and help them schedule their participation in advance."

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