Expert article
Modifier 25 June 2021
by Javier Leiva

AirQon, Breda: Win a sustainable EV taxi drive!

Attendees of Ploegendienst Festival (Source: Kairos Events)
Attendees of Ploegendienst Festival (Source: Kairos Events)
One of the best practices done in this way is the organization of a social media giveaway with the aim of attracting the attention of target groups to AirQon, such as young people and festivalgoers. The idea arises from the importance of transport for the people attending events. In fact, a big element of the visitor experience is the transportation from and to the event and the parking possibilities. Moreover, at the same time, it may seriously condition the options to finally decide to attend or not.
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The objective

“By creating this giveaway, we arranged a hospitable, carefree experience in which the transportation was provided by the event organizer. This ultimate experience ensured that the giveaway winner did not have to worry about the transportation from and to the festival. In this way, he/she could ultimately immerse him/herself into the experience of the festival.”

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A success

"We launched the giveaway in 2019 and it was a success. It was a good way to promote and offer this service for festivals, and the added value is extraordinary. I am sure we will repeat it!”.

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