A crowded session of Ploegendienst Festival (Source: Kairos Events)
The winner from the social media giveaway wins a sustainable EV taxi drive from and to the festival. This is organized in close collaboration with the AirQon consortium, which collaborates by providing an electric car and a chauffeur: the EV taxi. Before the festival started, the winner is picked up by the electric car and when the festival ended, he/she is brought home.
The online giveaway was created on Facebook by means of a social media campaign, in which people could respond to a post telling why they wanted to win this sustainable EV taxi drive and with who they would share the ride. The participation was a success: 120 people participated on Facebook, and the giveaway was won by one person that had the chance to invite up to three friends to join her.
The experience seemed to be unforgettable for the winner and very positive for the organization of the event. This sustainable ride is an additional, exclusive element for the visitor that is much appreciated. In addition to this, the initiative can be used for dissemination and marketing activities, projecting a positive, modern, smart image of the event. A proper footage of this with photographs, on-board video and similar material lets generate social awareness. In addition to this, both the organizers and the winner were interviewed to have their direct impressions about the initiative.
This pilot experience reinforces the purpose of AirQon as a crowd-powered energy source based on a green, sustainable mobility solution. It provides an innovative use case that can lead to a new business model. In fact, because of the success of this experience, Kairos Events is interested in replicating it and doing it at a bigger scale, with more winners and electric cars implied in the future.
Consequently, this is a very powerful action for a wide range of events, not only at a Breda scale, but also at national level. The giveaway significantly contributes to the overall experience of the event and to the organizers, because it is another way in which they can pursue to be as green and hospitable as possible. These are two elements that are always eagerly implemented on new levels by Kairos Events.