Expert article
Modifier 13 September 2019
by Miguel Sousa, UIA expert

Promised land, the future of urban consumption - takeaways

Promised land event
The Municipality of Milan organised in June a two day event to discuss the future skills, new technologies, narratives and policies with which cities are imagining new relations between production, consumption and sustainability of their agri-food systems. For that, five cities in the process of implementing 5 Urban Innovative Actions projects, Milan (OpenAgri), Madrid (Mares), Maribor (Urban Soil for Food), Pozzuoli (MAC) and Lille (Tast’in Fives) were invited to share the first results of their projects.

Even though food (and its production) is not an explicit topic in UIA, it represents a clear cross-cutting dimension that the five projects are addressing, all with a strong focus on process's sustainability but also its capacity to shape new economies and skills. 

Our current food systems are unsustainable and vulnerable by global pressures. Environmental challenges (e.g. climate change, loss of biodiversity, scarcity and degradation of natural resources), combined with increasing social inequalities amplified by poverty, hunger and malnutrition, and urbanisation, are putting serious pressure on cities and their peri-urban interfaces. It is estimated that by 2050, not only will food demand increase, but also over 70% of people will be living in cities. Therefore, future proofing our food systems will require a rethinking of the role of cities as agents of positive change.

In a format of round table, the five projects shared the challenges and learnings of their projects, offering this way to the audience applicable Takeaways that could inspire other urban practitioners.

Takeaway 1 – Cities as change makers – the five cities made evidence of the potential to act as ecosystems of innovation facilitating experimentation and multi-stakeholder engagement, to establish long-term evidence-based strategies that will ultimately ensure safe, healthy, sustainable and nutritious food to their inhabitants and surrounding communities. The five projects are playing a key role in assembling, connecting and supporting food system actors and citizens to build and deliver transformative solutions with real societal impact based on sound science, research and innovation. 

Takeaway 2 – Innovation a key ingredient – Innovation turns on talent thus policy should focus on developing, attracting, and retaining talent. This assumption is in line with the Open Badges activity of OpenAgri that represent a digital way to showcase professional competencies or with the incubator kitchen inside the Food Mares, which allows projects advised by MARES to test their gastronomic offer in the market, complying with sanitary and hygienic regulations before they invest in their projects as well the social kitchen inside the Halle Gourmande from Tast’in Fives project. All confirmed that attracting talent and spurring innovation improves quality of place—adding to amenities and ensuring that communities are open to, and inclusive of, talent across the lines of race, ethnicity, nationality, gender, and sexual orientation. Also, it was made clear that that innovation policy should be defined broadly and not just focus on supporting research and development, patents, or even high-tech startups.

Takeaway 3 – Policymakers as frontrunners – the five projects are implementing innovative and disruptive activities creating new and sound evidence for policy makers in relation to urban food systems in support of policy development. This are being supported by non-traditional policy approaches, with a strong political support and vision, new skills and internal organizational models. Cities are acting as frontrunners towards a new economic paradigm. Although from different angles and with very different local contexts, they all try to build solid ecosystems for growing economic sectors, such as the food sector, to prosper (helping them to anticipate major technological disruptions) while investing on local people and their skills to ensure that they will contribute to and benefit from the new growth. The activities of projects like Urban Soil for Food are part of the strategy for the transition to circular economy in the Municipality of Maribor, that was adopted by the city council in June 2018. The same happens with the management and exploitation of agriculture land in Pozzuoli (MAC) or with the integration of OpenAgri activities on the Milan wider strategy on Circular Economy.

Takeaway 4 – Community engagement – The five cities, together with rich and diverse groups of local stakeholders are now in the last year of their three years implementation phase. All are implementing activities to promote the reconnection of citizens with food fostering behavioural change towards healthy sustainable diets and nutrition, responsible production and consumption. 
The five projects works with open communities of farmers, advisors, researchers, businesses, social innovators and others, building new collaborations and networks, allowing the cities to understand innovation, innovators to understand cities, citizens being effectively engaged as users, content providers, service producers and deliverers. These communities enable innovation, social and commercial activities, and showcase the benefits that may be reaped by localities through growing smarter and in a more sustainable manner.

Takeaway – 5 – Impact assessment & Sustainability – from the reflections emerged from the round table, Impact assessment & Sustainability, is still an open challenge that projects must face in their last year. The need to develop a model that can combine social objectives with economic sustainability, closely linked to the territory and the need to create a complex system of activities and services that can be sustainable from an economic and financial perspective when Urban Innovative Actions funding comes to an end is still work in progress for the forthcoming months.  

The five projects were unanimously convinced that the journey so far has been an incredibly rich learning experience. As mentioned by Mrs. Claudia Capecchi representing Tast’in Fives project, “Innovating needs margin of action. UIA label give us a magic pass for liberty. Innovating is taking risks. UIA pay for that. Innovating is experiment. UIA is suited to adapt « test & adjust » ongoing processes. Innovating is doing together. UIA provides the agile tools for collaboration between partners. Innovating is showcasing results. UIA pays attention to capitalization and promotion of successes… and failures”. 

The two-day event was an opportunity to draw lessons that will further improve the delivery of the UIA projects, that will be valuable for the five urban authorities in other policy-fields and future projects, and, even more importantly, lessons that can be extremely interesting also for other cities dealing with similar challenges.

Enjoy the video interviews and the photo galleries of the event on the OpenAgri facebook page (Day 1 and Day 2)!

Author: Miguel de Sousa, UIA Expert
 

Partager

Other news from this project

The OpenAgri Project Journal N°6

The City government of Milan decided to set up an urban coalition with a series of partners (Universities, companies, associations) in order to apply ...

OpenAgri - New Skills for new Jobs in Peri-urban Agriculture 

Jobs and skills in the local economy

Milan - Italy

Emplois et compétences dans l'économie locale
OpenAgri Journal 5: get an update of Milan's project

OpenAgri Journal 5: get an update of Milan's project

The last year of OpenAgri wasn’t an easy one. After more than three years, the project is coming to an end, and it is time to celebrate its results an...

OpenAgri - New Skills for new Jobs in Peri-urban Agriculture 

Jobs and skills in the local economy

Milan - Italy

Open Agri

OpenAgri Participative Urban Metabolism- ZOOM IN 3

In this last Zoom-in of Open-Agri, UIA Expert Miguel Sousa reflects on how the project has embedded an urban metabolism approach, with the aim of ensu...

OpenAgri - New Skills for new Jobs in Peri-urban Agriculture 

Jobs and skills in the local economy

Milan - Italy

Urban farming
OpenAgri journal 5

OpenAgri Journal 4: synergies and integration of the project into the broader Milan Circular city strategy

In the fourth edition of OpenAgri Journal, the UIA Expert Miguel Sousa, presents the synergies and integration of the project into the broader Milan C...

OpenAgri - New Skills for new Jobs in Peri-urban Agriculture 

Jobs and skills in the local economy

Milan - Italy

Milan OpenAgri Open Badge

The Open Badge, an innovative tool to enhance individual skills

In this Zoom-in, Miguel Sousa, UIA Expert for the OpenAgri presents an innovative instrument developed in the framework of the project: The Open Badge...

OpenAgri - New Skills for new Jobs in Peri-urban Agriculture 

Jobs and skills in the local economy

Milan - Italy

"Promised Land" event in Milan

OpenAgri presents “Promised Land: the future of urban consumption”

On June 20th-21st Municipality of Milan organized Promised Land, a two-day event discussing about future skills, new technologies, narratives and poli...

OpenAgri - New Skills for new Jobs in Peri-urban Agriculture 

Jobs and skills in the local economy

Milan - Italy

Milan journal 3

Milan OpenAgri's 3rd project journal

In the third edition of the OpenAgri journal, the UIA expert Miguel Sousa, gives a complete overview of the latest development and challenges faced by...

OpenAgri - New Skills for new Jobs in Peri-urban Agriculture 

Jobs and skills in the local economy

Milan - Italy

Research projects selected to enter the OpenAgri Lab

Research projects selected to enter the OpenAgri Lab

The UIA projext Open Agri successfully completed an ongoing selection of a research project in the scope of contemporary artistic languages....

OpenAgri - New Skills for new Jobs in Peri-urban Agriculture 

Jobs and skills in the local economy

Milan - Italy

Jobs and skills in the local economy

UIA projects contributing to inclusive and smart growth: Report reflecting experiences and first lessons now available

Read the final report with conclusions from the jobs and skills in the local economy capitalisation activities...
UIA Article
Emplois et compétences dans l'économie locale
Zoom-in

OpenAgri Zoom-In: In-depth look at the Experimentation Lab in Urban Agriculture

In this first Zoom-In, the UIA Expert Miguel Sousa looked at one of the innovative aspects of the OpenAgri project in Milan, the Experimentation Labor...

OpenAgri - New Skills for new Jobs in Peri-urban Agriculture 

Jobs and skills in the local economy

Milan - Italy

Check our latest project video!

The city of Milan with this UIA European Project is experimenting a very innovative policy: new economic and entrepreneurial activities will be locate...

OpenAgri - New Skills for new Jobs in Peri-urban Agriculture 

Jobs and skills in the local economy

Milan - Italy

OpenAgri 2nd Journal

Implementing the Open-Agri project in Milan: get an update on the activities carried out in the second UIA expert journal

UIA Expert Miguel Sousa has been collecting the knowledge stemming from the implementation of the innovative solution proposed by the City of Milan fo...

OpenAgri - New Skills for new Jobs in Peri-urban Agriculture 

Jobs and skills in the local economy

Milan - Italy

Agri-urban Lab

Milan launched in October 2017 an Urban Agriculture Lab within UIA OpenAgri project

After an initial tender phase of 4 months, the City of Milan, as the Main Urban Authority for the UIA OpenAgri project, launched in February 2018 an U...

OpenAgri - New Skills for new Jobs in Peri-urban Agriculture 

Jobs and skills in the local economy

Milan - Italy

OpenAgri journal 1

OpenAgri Journal 1: Hear from the project’s UIA Expert how it is implementing its bold solution

Get to know better what Milan is doing in this UIA Expert journal!...

OpenAgri - New Skills for new Jobs in Peri-urban Agriculture 

Jobs and skills in the local economy

Milan - Italy

Rossana Tori, project manager Open Agri Milan

On the project's side - Interview of the OpenAgri project

The UIA Secretariat organised a series of interviews with the projects selected under the topic "jobs & skills in the local economy". What is the most...

OpenAgri - New Skills for new Jobs in Peri-urban Agriculture 

Jobs and skills in the local economy

Milan - Italy

Emplois et compétences dans l'économie locale
UIA project OpenAgri

Milan is launching an Urban Agriculture Lab within UIA OpenAgri project

After an initial tender phase of 4 months the City of Milan, as urban authority for the UIA OpenAgri project, will launch in Jan 2018 an Urban Agricul...

OpenAgri - New Skills for new Jobs in Peri-urban Agriculture 

Jobs and skills in the local economy

Milan - Italy

Milan is talking with Companies and other stakeholders upon the next Open Innovation Hub for Peri-urban Agriculture

Through the project Openagri Milan is to launch a truly open change process, including all parties that in the city and in the metropolitan area are f...

OpenAgri - New Skills for new Jobs in Peri-urban Agriculture 

Jobs and skills in the local economy

Milan - Italy