The platform is constantly adding new producers that have the wish to be displayed and connected with the buyers online. The platform at www.inno-rural.si is a virtual market, where supply and demand meets. At this platform the costumer has the chance to review the offer of healthy, local produced, fresh food and at the same time the producers from the local environment are promoted and introduced. The platform also allows users to see whether the producers are currently on any market in Maribor. If yes, they can visit them on their stand and buy directly there. If this is not the case the platform also displays the opening hours, so the consumers know when the farm is open for sale. The platform also navigates you to the farmer, what is also a big part of the information given.
The business relationship between the provider and the consumer is individual, so the platform is just a tool to introduce them in the virtual world and to connect them for mutual benefit and for good, local, fresh, healthy food.
At current times, where we are all in the situation of preventing the spread of new infection COVID-19, this platform is an additional tool for producers and for consumers. With the use of the platform we can minimize or even totally avoid all interpersonal contact. This is also a quick and easy way for the producers to customize their sales channels, as many in the given circumstances deliver food and products to customers at home. The citizens also want to avoid groups of people in the big markets and for their own safety and the safety of others; they rather go buy the product to a less crowded farm near the city.