The World Expo, which will take place in Dubai, United Arab Emirates (UAE), is the largest event ever staged in the Arab world. With 192 countries participating and receiving millions of visitors from all over the world, the event is a key platform for the City of Tampere to take SURE to the forefront of new markets and start developing lasting business relationships.
SURE provides an end-to-end solution for cities to increase cross-sectoral threat preparedness, decrease crime and incidents during events while keeping a balance between visible and undetectable security measures. “Our vision is simple, really: Be the most trusted urban event security partner in a world of evolving risk, while building a seamless combination of security and atmosphere.”, says Anniina Autero, internationally established safety and security expert, Ph.D., and Project Manager of SURE.
“The City of Tampere and SURE are proud to be part of the World Expo that addresses the key challenges our world is facing. We are confident that the SURE solution plays a key role in showcasing the power of innovation, technology, and cooperation in urban security solutions”, says Anna-Kaisa Ikonen, Mayor of Tampere.
SURE will be launched with the expert assistance of a Finnish consulting company that operates in the UAE and has been active in the area for over a decade. “We are happy to have the opportunity to help SURE and its partners to prepare and reach the objectives for the Expo launch, through finding the right contacts and opening the right doors in this very competitive market.”, says Riikka Kytösaari, Partner & Senior Consultant at Broadfolio MEA.