the creation of new businesses, business segments and more jobs; although, that has not been in focus of the project but a nice side effect. Along four business stories – Avison Young, JLL, The Green Roof Company and GreeningUp, lessons learned on the impacts, motivations of businesses, supporting conditions and further ways to even extent that worthwhile development are described:
At the beginning of the project we found mobilising private businesses a challenge. Now at the end, it seems we had a bigger impact than expected.
Sam Evans, project leader of IGNITION at the lead partner Greater Manchester Combined Authority