Cluj-Napoca

Jobs and skills in the local economy

Cluj Future of Work

“The future of the Cluj-Napoca depends on the local economy and we want to make sure that we can prepare as a city in advance for the social and technological changes that are happening right now in the world. We can best do this through a strong partnership between the local administration and the cultural, academic, business and social sectors”.

Emil Boc, Mayor of Cluj-Napoca
The project in numbers
2000
students graduate yearly a CCI-related (cultural and creative industries) discipline

7%
of CCI-related disciplines graduates work in their core field of expertise
EUR 4,429,450.00
Total ERDF budget granted
Challenge addressed

Cluj is one of Romania's "magnet cities", attracting constantly new residents from all over the country, but much of its current prosperity is based on low value added activities such as SSC/BPO services. Indeed, 49% of the local economy is estimated to be highly vulnerable to emerging technologies and automation. While cultural and creative industries (CCI) represent the most powerful element of vitality for Cluj, there are strong mismatches between their core competences and local jobs. Yearly 2000 students graduate a CCI-related discipline, with only 7% being afterwards employed in their core field of expertise. In addition, there is a growing social divide with over 2500 people living in informal settlements and around 20% of current employees living on subsistence wages.  
This conflicting situation is a results of work-related policies traditionally regarded as the apanage of national policies, demonstrating the actual incapacity of the public sector to grasp the systematic changes already in place. Cluj Future of Work will create a socially resilient working ecosystem for current and future jobs in the city and imagine a technologically-enriched future, one that is also safe, ethical, inclusive and sustainable.

Solution proposed

The city takes five innovative tracks to tackle the vulnerability of the local economy towards emerging technologies: 
1.    It promotes “smart specialisation”, aiming to make creative-based industries – one of the new competitive advantages of the city- and related knowledge intensive business services (KIBS) more competitive and engaged in societal change.
2.    It enables the transition to work 4.0, providing training and skills development for the work of today and tomorrow, especially for work cycles under high risk of automation.
3.    It re-imagines work, connected to both social values and technical potential.
4.    It seeks to improve the spatial conditions of the local economy, through the regeneration of the CREIC area by transforming it into a knowledge-based new part of the city.
5.    It introduces experimentations for systematic changes for local value added chains and the new social contract governing the future of work by introducing a local label acting as a financial tool. 

Partnership
  • City of Cluj-Napoca
  • Centrul Cultural Clujean - association of cultural and urban development organizations
  • ARIES - association for electronic industry and software
  • Asociația Cluj IT - cluster
  • Cluster Mobilier Transilvan 
  • Transylvania Creative Industries Cluster
  • Universitatea de Artă și Design din Cluj-Napoca - university
  • Asociația PLAI - design association
  • Asociația pentru Promovarea Filmului Românesc
Expected results
  1. Technology that can significantly influence cultural and creative industries. Three labs located in the emerging CREIC area of the city will be equipped with the latest technology related to design, special effects and industry 4.0. 
  2. Tailor-made learning programs for developing the necessary skills for the future of work. 
  3. Local instruments that support the local economy’s outlook towards the future of work and societal values. The prototypes developed in the learning programs are further supported for their transfer in local policies, new organisational models and access to an international market. 
  4. Applied research on supporting resiliency of the local socio-economic ecosystem. Using specific cultural methods, a series of studies, artworks and future scenarios and enactments will be developed to accompany the 5 innovative learning tracks and prepare their transfer for the local and European communities. 
     
Main milestones

December 2019: Procurement procedures for the specialized equipment for the labs almost concluded.  Initial results on the study with last trends on industry 4.0, cultural industries and informal work will be identified. First future scenario and artwork launched. Main communication actions of the project launched.
June 2020: 3 labs equipped. First version of the learning curricula developed. Second future scenario and artwork launched.
November 2020: Learning curricula/ community facilitation delivered using Cluj Experimentation Vouchers (CEV). Second version of the learning curricula developed. 4 new jobs created for supporting the public- industry based partnerships in CREIC area. Prototypes/ initial findings on informal work identified. Additional future scenario and artwork launched.
March 2021: Prototypes/ findings on informal work supported by the local trademark mechanism. Transfer methods identified for each learning track. 
October 2021: Transfer implemented for each learning track. 2 additional jobs created to support public- industry based partnerships in CREIC area.
 

The project in numbers
2000
students graduate yearly a CCI-related (cultural and creative industries) discipline

7%
of CCI-related disciplines graduates work in their core field of expertise
EUR 4,429,450.00
Total ERDF budget granted
Contact of the project
Anamaria Vrabie
Co-project manager

Media

Related projects

Aveiro Steam City
Aveiro
AVEIRO STEAM CITY - Urban Network for Upgrading STEAM Skills and Increasing Jobs Added-Value through Digital Transformation in a new economic context
Topic:
Jobs and skills in the local economy
Population:
78.450
ERDF:
EUR 4,892,732.00
Duration:
01/11/2018 - 31/10/2021
Bilbao
Bilbao
AS-Fabrik -Bilbao Alliance for smart specialisation in advanced services towards the digital transformation of the industry
Topic:
Jobs and skills in the local economy
Population:
343,234
ERDF:
EUR 4,646,114.12
Duration:
01/08/2017 – 31/07/2020
UFIL project Cuenca
Cuenca
UFIL - Urban Forest Innovation Lab
Topic:
Jobs and skills in the local economy
Population:
54.860,00
ERDF:
EUR 3,943,741.92
Duration:
01/11/2018 - 31/10/2021
Eidhoven project
Eindhoven
P4W - Passport4Work an intersectoral skills passport with gamified skills assessment and improvement
Topic:
Jobs and skills in the local economy
Population:
226,868
ERDF:
EUR 4,923,494.84
Duration:
01/11/2018 - 31/10/2021
Madrid
Madrid
MARES - Resilient urban ecosystems for a sustainable economy
Topic:
Jobs and skills in the local economy
Population:
3,141,991
ERDF:
EUR 4,799,607.20
Duration:
01/11/2016 - 31/10/2019
Milan OpenAgri project
Milan
OpenAgri - New Skills for new Jobs in Peri-urban Agriculture 
Topic:
Jobs and skills in the local economy
Population:
1,324,169
ERDF:
EUR 4,996,745.52
Duration:
01/11/2016 – 31/10/2019
Rotterdam
Rotterdam
BRIDGE - Building the Right Investments for Delivering a Growing Economy
Topic:
Jobs and skills in the local economy
Population:
615,937
ERDF:
EUR 4,997, 624. 24
Duration:
01/11/2016 – 31/10/2019
GSIP project Vantaa
Vantaa
GSIP - Growth and Social investment Pacts for Local Companies in City of Vantaa
Topic:
Jobs and skills in the local economy
Population:
223 027
ERDF:
EUR 3,991,600.00
Duration:
01/11/2018 - 31/10/2021
Ventspills and Valmiera project
Ventspils & Valmiera
NextGen Microcities - Next Generation Micro Cities of Europe
Topic:
Jobs and skills in the local economy
Population:
63,214
ERDF:
EUR 4,997,124.40
Duration:
01/11/2018 - 31/10/2021