Prato Urban Jungle was developed following the new master plan adopted by the Municipality of Prato in 2018. Among its themes, the environmental objective is articulated in the urban forestry strategy that includes the analysis of the benefits of urban green environment by the Florence-based think tank PNAT and a Forestry Action Plan developed by the Milanese Boeri Architects. In the framework of Prato Urban Jungle, urban jungles are tested in three pilot areas: (i) in a company-owned area - Consiag Estra Headquarter (ii) in a highly populated and social housing area - via Turchia and (iii) in a former industrial area with underutilised spaces - Macrolotto 0. By dint of the involvement of innovative start-ups and experts in environmental issues, such as greenApes, Treedom and Legambiente, these urban jungles will be developed together with citizens and local enterprises through co-creation workshops, educational activities, gamification practices and innovative governance models.
In this case study will be described how Prato Urban Jungle was delivered in accordance with the Integrated Territorial Development approach, meaning as bringing together spatially sensitive policies programme plans to support economic, social, and environmental change. In detail, it will be analysed how place-based, multi-sectoral and multi-governance and participation principles were taken into account.