Greater Icknield, the part of Birmingham in which USE-IT! operated, has been the subject of millions of pounds of regeneration funding. Despite these investments, the area continues to be deprived and has a lack of jobs available to local people. Therefore, the City of Birmingham decided to implement an innovative and integrated solution to tackle urban poverty and improve the quality of life of the citizens by recognising and building on the assets of local communities and connecting them with the resources of the macro assets of the area such as the hospital and University.
In this article, we describe how USE-IT! was delivered following the Integrated Territorial Development approach with a specific focus on how the place-based, multi-sectoral, multi-governance, and participation principles were translated into project design and implementation.